Filtering by Tag: Asheville Video Directing
Almost two years ago now, New Belgium Brewing announced that they would be building a large brewery and tasting room on the French Broad River in Asheville. Frothy beverage lovers that we are, we were pretty stoked. Now that they are about to break ground, we are super pleased to be working with them on a two-year documentary project that aims to capture their ambitious expansion from Fort Collins, CO to their new location in Asheville.
The project will be a series of six short digital documentary films that will delve into the history of the site, and show the process of what it takes to build a brewery with a liquid center/tasting room right in the middle of a bustling little city, on a site that needs to be reclaimed (brownfields etc) and infrastructure (roads, green spaces and bike lanes etc) that needs to be updated a bit.
So far, we've gotten to meet some really great, thoughtful NBB-ers, and it's been fascinating to peek into their process and see how the community receives them, while thinking about what Asheville will be when the state-of-the-art brewery opens up in just 18 months.
We had a pretty great 2013 and we hope you did too. We got to work on projects with American Express, The Campaign for Southern Equality, Buchi, HomeTrust Bank, ASAP, The Biltmore, Dixon-Pacifica, LEAF in School & Streets, The Community Transformation Project, and the runners/residents of Urique in Mexico's Copper Canyons.
We wanted to share this visual smorgasbord of images from last year — perhaps they'll give you some inspiration! Or at least a chuckle.
Meeting scores of cool people and being in new/interesting situations we'd never have access to if we weren't wielding a camera and producing video content is why we like what we do. in 2014 We're looking forward to new Industrious Productions projects and lots of new stories to tell — maybe yours!
Sally Spiegel Asheville Design/Renovator
Biltmore's Moveable Feast
Biltmore Outdoors Guy (Joel)
With 15 plus years in documentary comes many front row seat to situations you wouldn't have privy to otherwise. Its probably one of the main reasons we keep on doing (that and all the prestige/dolla bills they rain) them. That said, when we get the chance to work from a script, with a shot list and with actors, its a lotta fun. There is a different kind of adrenaline happening when collaborating in an non, non-fiction way. And at the end of a shoot with actors, you come away with a different breed of funk in your t-shirt. Narrative stuff uses different muscles for certain.
Recently we've been working on a multi-video real estate project for Dixon Pacifica that is 2/3rd's doc and 1/3 scripted. The doc part was second nature for us. And while the scripted part isn't exactly torn from the David Mamet or Aaron Sorkin canon, its good and it was fun to give the proper motivation for. The acting couple we worked with were champs. As a bonus, for some unbeknownst reason this real estate info graphic/narrative video seems to have lots of Charlie's Angles hair flips. Thanks to Evan and Rebecca!
"On Mexico time" is a Corona ad campaign or at least should be. The Mexican government could also use it to attract wealthy gringos to come down, drink Mexican beer and lay on the beach. When traveling to Mexico's Copper Canyons (for the 7th time) to shoot part of a doc about the Tarahumara Indian's infamous Ultra Marathon, "On Mexico time" takes a different meaning.
Somewhere amidst the overbooked connecting flights, to enduring the camera & audio gear version of customs, to anxiously arriving in a city that is on the world's top 10 most dangerous list, to the nearly endless 12 hour train ride and its subsequent rocky 3 hour back-of-the-truck experience - Real Mexico time emerges.
It's a grind to be sure and one that weighs heavy on your mind in the days leading up, but then somewhere in the thick of it you finally start to see the landscape change and notice that everyone you come in contact with is smiling, with no agenda except to be nice to you. That's when you start to shed your Northern, North American time stamp and adopt their Mexican reality.
When finally arriving at the bottom of the world in the town of Urique, there is loads of excitement. Every single person in this tiny pueblo a zillion kilometers and degrees away from everywhere, is talking about, helping with, betting on or running in the infamous Copper Canyon Ultra. Its kinda like the Kentucky derby, the Olympic village and Superbowl Sunday all crammed into one teeny village that barely has enough room for its 800-1000 year round residents.
By the end of it, after a bunch of long days, overheated dslr cameras, sore muscles and red pasty skin, not to mention the onset of the Mexican cleanse/revenge, inevitably the words "This has got to be last time coming down here" are uttered but then a bunch of months pass and you realize that Urique and the Copper Canyons are sorta like an annual, self medicated pressure relief valve.
While juggling the dozens and dozens of terabytes worth of material we have (ie; moving one chunk from one drive to another less populated drive), I came across a bunch of forgotten footage we shot last summer out in Maggie Valley for the 30th annual Folkmoot Festival.
Folkmoot is a cultural folk music and dance festival that brings in teams of performers from all over the world to hangout, dance and perform at various functions around WNC for two weeks. We were tasked with shooting their large scale opening-night-gala with just two cameras and a GoPro, inside an airplane hangar size Grand Ole Stompin' Ground where all the different countries performed their elaborate acts over the course of the three hour event. Right afterwards we had to turn the whole thing around, editing, mixing, exporting etc in 12-18 hours time frame so it could be burned into Dvds for Folkmoot to sell during the festival.
I don't remember a whole lot about how it all went off. I do remember not sleeping for a couple days and a general crushing pressure feeling. Despite a shipload of technical problems we cut it together and it came out great. We burned the 1000 Dvds and made our deadline. I must have blocked it all out. Which is probably why when I found the footage I was happily surprised at how great and colorful it looked.
The countries represented were New Zealand, Indonesia, Puerto Rico, Serbia, Belgium, Philippines and Hawaii. Everyone was very talented and attractive with great costumes. I think my favorite group was from Puerto Rico. I feel like the super athletic and highly masculine boys from Serbia had the best time and got the most out of the festival on a lot of different levels though. There were 200 male and female dancers all staying in one dormitory in Waynesville over the two weeks. None of the dorm life made it on the Dvd. I wonder if there were any cross cultural (most likely half Serbian) baby dancers made that weekend.
Recently we've been working on a documentary style campaign of broadcast ads for HomeTrust Banking. The concept is 60 second TV profiles of interesting HomeTrust mortgage holders.
So far, we've worked with a bunch of pure bred dogs, a dog agility trainer and an Olympic silver medalist in cycling. We jumped right into our subject's lives, over each several day shoot, capturing them at their jobs and in their homes.
We are happy with how they came out and are looking forward to doing more of these in the near future. Check out the finished ads and production stills below. They can be seen all over Charter Cable and WLOS.