Filtering by Tag: Asheville Video Production
Almost two years ago now, New Belgium Brewing announced that they would be building a large brewery and tasting room on the French Broad River in Asheville. Frothy beverage lovers that we are, we were pretty stoked. Now that they are about to break ground, we are super pleased to be working with them on a two-year documentary project that aims to capture their ambitious expansion from Fort Collins, CO to their new location in Asheville.
The project will be a series of six short digital documentary films that will delve into the history of the site, and show the process of what it takes to build a brewery with a liquid center/tasting room right in the middle of a bustling little city, on a site that needs to be reclaimed (brownfields etc) and infrastructure (roads, green spaces and bike lanes etc) that needs to be updated a bit.
So far, we've gotten to meet some really great, thoughtful NBB-ers, and it's been fascinating to peek into their process and see how the community receives them, while thinking about what Asheville will be when the state-of-the-art brewery opens up in just 18 months.
LEAF is an Asheville institution, not only as a music festival but as an organization. We recently made a video showcasing the Schools & Streets branch of LEAF which provides music and dance instruction from accomplished professionals to kids who might not ordinarily have the means to afford it. The LEAF Schools & Streets Jazz program is heading to New Orleans next month to play with the Internationally known Preservation Hall. We are excited to be working with LEAF and look forward to future projects!
Recently we've been working on a documentary style campaign of broadcast ads for HomeTrust Banking. The concept is 60 second TV profiles of interesting HomeTrust mortgage holders.
So far, we've worked with a bunch of pure bred dogs, a dog agility trainer and an Olympic silver medalist in cycling. We jumped right into our subject's lives, over each several day shoot, capturing them at their jobs and in their homes.
We are happy with how they came out and are looking forward to doing more of these in the near future. Check out the finished ads and production stills below. They can be seen all over Charter Cable and WLOS.