"On Mexico time" is a Corona ad campaign or at least should
be. The Mexican government could also use it to attract wealthy gringos to come down, drink Mexican beer and lay on the
traveling to Mexico's Copper Canyons (for the 7th time) to shoot
part of a doc about the Tarahumara
Indian's infamous Ultra Marathon, "On Mexico time" takes a
Somewhere amidst the overbooked connecting flights, to
enduring the camera & audio gear version of customs, to anxiously arriving
in a city that is on the world's top 10 most
dangerous list, to the nearly endless 12 hour train ride and its subsequent
rocky 3 hour back-of-the-truck experience - Real Mexico time emerges.
a grind to be sure and one that weighs heavy on your mind in the days leading
up, but then somewhere in the thick of it you finally start to see the landscape
change and notice that everyone you come in contact with is smiling, with no
agenda except to be nice to you. That's when you start to shed your
Northern, North American time stamp and adopt their Mexican reality.