Almost two years ago now, New Belgium Brewing announced that they would be building a large brewery and tasting room on the French Broad River in Asheville. Frothy beverage lovers that we are, we were pretty stoked. Now that they are about to break ground, we are super pleased to be working with them on a two-year documentary project that aims to capture their ambitious expansion from Fort Collins, CO to their new location in Asheville.
The project will be a series of six short digital documentary films that will delve into the history of the site, and show the process of what it takes to build a brewery with a liquid center/tasting room right in the middle of a bustling little city, on a site that needs to be reclaimed (brownfields etc) and infrastructure (roads, green spaces and bike lanes etc) that needs to be updated a bit.
So far, we've gotten to meet some really great, thoughtful NBB-ers, and it's been fascinating to peek into their process and see how the community receives them, while thinking about what Asheville will be when the state-of-the-art brewery opens up in just 18 months.